Web Design and Development Information

Web design usually involves many varied disciplines and skills in the maintenance and production of websites. The different parts that encompasses web designing include interface design, graphic design, authoring which includes proprietary software and standardized code, search engine optimization and user experience design. Although some designers may specialize in all the aspects of web design, most designers usually work in groups each individual tackling a different aspect of the process.

The term web design is mostly used to refer to the design process involving the front-end design of a site that includes writing mark up too. In the wider scope of website development, Web design is partially complex more than web engineering. This is because web designers are expected to have the technical Know-How in usability and to be at par with the current website accessibility guidelines if their work involves creating mark up too.

HTML and CSS in Web design

HyperText Markup Language commonly known as HTML, plays a big role in web design since it gives the content in the website, it’s meaning and structure by defining what the content is, for instance, paragraphs, images, headings and so on. Cascading Style Sheets or what is commonly referred to as CSS, is a display language used to enhance the appearance of the content in the site for example use of colors and fonts.

Both the languages CSS and HTML are used independently of each other and that should be maintained when dealing with web design. For instance in all your web related activities such as “Web Design and development, appearance, website, homepage, HTML” HTML should not be written in a CSS document vice versa. The general rule is that HTML should always be representing content while CSS should always represent how that content appears. For those who are the beginners of HTML, in some cases you might encounter strange and often-new terms but with time you are likely to become more conversant with all of them. However, the commonly used terms in HTML you should begin with include attributes, tags and elements.

New standards in HTML and CSS

To enhance “Web Design and development, appearance, website, homepage, HTML” the W3C recently released new standards of CSS the CSS3 and HTML the HTML5. Additionally the W3C released new JavaScript API’s. Although they are all new but they are all individual standards. While the new term HTML 5 solely refers to the latest version of the HTML and a number of the JavaScript API’s it is common to hear most people use it to refer to the whole lot of the new standard both the CSS3,the HTML 5 and JavaScript.

Technologies and Tools used in web design

Depending on the step of the production process, web designers use a wide range of varied tools in their work. Though the principles behind them remain the same, the tools and technologies are updated with time by the current software and standards. To create design prototypes or and images that are formatted on the web, web designers use raster and vector graphics. The main technology used in creating websites is the standardized mark up, which can be generated or handcooked using the WYSIWYG editing software. Furthermore, there is proprietary software that uses plug-ins to bypass the user’s browser versions. They are mostly WYSIWYG but with the choice of using the scripting language of the software. Search engine optimization strategies may also be applied to check the ranking at the search engine and suggest ways of improving it. Other tools used are the mark up validators and other tools used for testing accessibility and usability. This is to make sure that the website meets the website accessibity guideline.

Homepage design

Most Usability professionals and experts such as Kyle Soucy and Jakob Nielsen have on a number of times insisted on homepage design for any website success since the homepage is the most essential part of a website. However, in the early 2000′s it was discovered that a surging number of web traffic was inconsiderate to the homepage and was directly going to the contents of the pages via e-newsletters, RSS feeds and search engines.

Due to this, it is evident that homepages play a lesser important role in the success of any website. In the years 2012 and 2013 rotating banners and sliders, also known as carousels became a very popular component of web design on homepages. The carousels are used to display recent content in a specific space. However, while undertaking “Web Design and development, appearance, website, homepage, HTML” it should be noted that carousels often damage site’s usability and search engine optimization.

Web development

The term web development is used to refer to the work involved in coming up with a website for the World Wide Web. Development usually ranges from coming with simple single page sites using plain text to the complex web applications, social network services and electronic businesses. Tasks in web development include web design, client liaison and e-commerce development.

Web site appearance

The feel and look of your site is more essential than just displaying the information you want, but doing it in a way that it appeals and creates attention from your target audience information. Multiple factors should be taken into account when scaling out the appearance of your website. One of the major considerations is your intended audience. Look at their nationality, gender, age bracket, animations, colors, animations and graphics.

In summary, the idea here is to assist you develop a site that appeals and gets attention from the largest possible audience in all your work including web design and development.

5 Things to Do Before Renting Out Your House

Renting your property may seem like an easy way to increase your passive income, but upon starting the process, you may find it to be more complicated than expected. Your house may sit on the market for months without a rental applicant because it is priced above the fair market rent. A bad tenant may be late or outright refuse to pay rent; they have the potential do thousands of dollars in property damage and may ignore your attempts to evict them from the property until authorities are involved.

So how can you avoid the headache of these common difficulties associated with renting a property? Here are five things to do before renting out your house to reduce the risk and stress of being a new landlord.

1. Take Photographs of the Property

Photographs of the property are necessary for several reasons. They are an important part of online advertising – otherwise favorable rental listings without pictures of the property are often passed over by potential tenants because they do not want to have to wait for a house tour to find out that the property does not have a layout or design that suits them. These photographs will also be helpful when your future tenants are moving out, as you can use them to measure any property damage that occurred during the rental period.

2. Assess Fair Market Rent

While it may be tempting to charge higher rent to make money back on recent renovations you may have done or moving costs from when you left the property yourself, the best thing to do is conduct market research: check with rental websites, newspapers, local landlords, realtors, and property management companies to determine the amount that properties of similar location, size and condition are renting for.

3. Create a Concise, Effective Rental Application

An effective rental application will not intimidate potential renters with its length, but will be comprehensive enough that it can be used for tenant screening purposes. Any additional information that you need from the tenant should they pass screening can be included in the lease documents. A good application will have spaces for the following items:

Name
Date of Birth
Social Security Number
Phone Number
Current/Previous Addresses (last 7 years, including landlord name(s) and contact information)
Current Employer (name, address, hire date, income, contact information)
Authorization to Obtain Consumer Report Statement
Tenant Signature

4. Consider Using a Property Manager

Property managers will typically charge a percentage of the monthly rent for their services, but in exchange, they will take care of things such as finding new tenants, creating/signing the leases, collecting the rent, and issuing legal notices (including evictions). Hiring a property manager cuts down on the profit you will make from your tenants’ rent payments, so you should carefully consider the cost-benefit of these services.

5. Find Good Tenants

Finding a decent tenant is easier said than done – many applicants can be friendly, polite, and will seem to be a good fit, but will create a flood of problems for you. The best way to improve the quality of tenants that you are leasing to is to conduct tenant background checks – that is, choosing tenants based on measurable fiscal and rental responsibility. Most landlords will charge rental applicants an application fee to cover the cost of tenant screening.

Marketing Requires Business Development

While developing your marketing strategy; it is essential to think about the “big picture”. Keep in mind that what you want to accomplish through marketing is to increase profits. To have a successful marketing campaign think about the following questions and how they would apply to your product or service.
Are you willing to accept a lower profit margin for that increase in sales?
Are you willing to accept a loss on one product in exchange for growing your customer base to increase repeat sales?
Are you willing to raise your product price?
Are you willing to change things in your business model / structure (a.k.a. business development) to accomplish that increase in profits?
These are just some starter questions to think about. There are numerous ways that a change within your business structure can supplement your marketing strategy and increase profits. Are you willing to change things in your business model / structure (business development) to accomplish that increase in profits?Recently I met with an individual that wanted to increase his sales. He had a goal in mind and asked me if it was feasible. The answer was “yes” it is feasible, however it required some things to change with his business structure to realize the full potential.Just promoting the product was not going to increase his profits. The landing page on his web site required some work, the web site was not optimized for search engines and received very little organic traffic, there was little presence in terms of social media (no twitter, Facebook,etc..) and at his current sales price there was little room for a decent profit margin. In truth, there was little reason to promote his product since the initial analysis suggested an overall loss.However, if we incorporated changes to his business structure; not only could we increase his sales; we could also increase his profits. It required some work and some time but remember the purpose of marketing is not just to promote a product but to increase revenue. If that increase in revenue takes three months opposed to a month you still meet the objective – making money.When creating your marketing strategy, business development is an important aspect and can mean the difference between a marginal campaign and a successful campaign. Business Development is more then just marketing, it is a combination of marketing along with knowledge management and customer service. Business development may focus on sales activity or it may focus on support of the sales activity but it is a vital element in marketing.Keeping the “big picture” in mind and how you will increase your profits requires more then just promoting a product, more then just marketing an item. The how requires business development and a willingness to change.